Lidl owner to launch a cloud

This is bigger news than it seems - Schwarz Group is massive (100+bn revenue) and entirely privately owned, so no quarterly reporting pressure or second guessing if the boss decides to throw weight behind this.

Lidl’s parent company Schwarz Group is taking on Amazon by launching its own cloud computing service for third party retailers.

Schwarz Group, which owns both Lidl and Kaufland, is launching its own rival to Amazon Web Services (AWS) following the recent acquisition of software specialist Camao IDC, according to Lebensmittel Zeitung.

While Schwarz IT intends to use Europe’s enhanced data protection laws as a key differentiator to Amazon’s dominant service, many have expressed concerns that AWS cash reserves and low prices could be major obstacles in securing clients.

In January, reports emerged that Lidl could launch an online delivery service here in the UK by the middle of the year.

https://www.chargedretail.co.uk/2020/05/11/lidl-owner-launching-its-own-rival-to-amazon-web-services/

Thanked by (3)tarasis g4m3r Hetzner_OL
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